Build with Jose EST. 2024 Save Your Seat
For Builders Trained Outside North America

Land your first North American job in tech

Two hundred applications. Two replies. If that is your inbox, nothing is wrong with you. Your experience is arriving untranslated. That is a fixable problem, and you build the fix with AI in one day.

Taught by Jose Platero Director of Product, Design & MarTech, Air Canada | Aeroplan
He has built teams and hired hundreds.
See the Sessions Meet Jose
You leave with
  • The right targets, for you
  • A name people can find
  • A resume that gets replies
  • Your relationship engine
  • A plan for every interview
  • The AI system that runs it all

You check your email before you get out of bed.
Nothing. Again.

The worst part is not the no. It is the nothing. Nobody teaches you the real rules of hiring here. Learn the rules once, and fix it yourself, for good.

Watch One Kit Work

Look like you already work there.

Give it a job posting, your resume, and a company. It builds a page that pitches you for that exact role, in the company's own brand. The person hiring stops reading a stranger and starts seeing a colleague. One of the five things you build.

These are real, built with the same kit. Open them and judge for yourself.

/pointclickcare Healthcare tech · see it live → /affirm Fintech · see it live → /thomsonreuters Legal and news tech · see it live →
Jose Platero, Director of Product, Design and MarTech at Air Canada Aeroplan

Hi, I'm Jose. I built this because no one built it for me.

My family left El Salvador during the civil war when I was three. I grew up in Canada watching my parents rebuild from zero. So I know exactly what it costs to start over in a country that does not yet know what you are worth.

I won't pretend I broke into this market as a foreign-trained newcomer. I didn't. I have spent my career on the other side of the table: hiring product people, and mentoring hundreds of international builders through this exact transition. I know what gets someone hired here, because I am one of the people who decides.

Today I am a Director of Product, Design & MarTech at Air Canada | Aeroplan, leading a team of 45+ people. I teach at BrainStation, I have been an industry advisor and mentor at Queen's Smith School of Business, and I give keynotes on product and AI. Your experience is not worth less here. It is just untranslated. This curriculum is the translation layer: the specific moves that actually work in US and Canada tech companies.

100s of Builders Taught
45+ Person Product Org Led Today
5★ Rated Mentor

Stop paying hundreds of dollars
for a resume.

A resume does not get you a job. At best it gets you read. What gets you hired is the whole system: the right targets, a name people can find, relationships that stay warm, and the words for every room. Build it once. It is yours.

The Curriculum

Aim · Get Found · Get Answered · Connect

Stop sending applications that get no reply. Build a system that makes the right people come to you. You bring the judgment. AI does the busywork.

Aim

Find the roles that actually fit you: your expertise × your interests × where the market is. You leave with a short, sharp target list. The opposite of spray-and-pray.

Get Found

Become the person people associate with one thing. Show the work you are already doing, in one lane, until the right people come to you instead of you chasing them.

Get Answered

Resumes and portfolios targeted to your list. Built to translate your experience into what North American hiring teams recognize, and to land the interview.

Connect

Get to know people properly and be useful before you need anything, so people remember you when a door opens. We build your relationship engine: thoughtful at scale, never mechanical.

A hundred coffee chats.
Zero referrals.

A coffee chat does not get you a job, and that was never the point. If you only show up when you need something, people can feel it. Be useful first, stay in touch, and a wide circle that remembers you beats a small circle you exhaust.

The Last Mile

Then come the interviews.

Every round has a different goal. The person across the table is your user. Learn what each one needs to hear.

HR screen

"Are you real, and can we afford you?"

The salary question comes early and it is where most people quietly lose money. Learn how to handle it without ruling yourself out.

Hiring manager

"Can you solve the problem I live with every day?"

Learn their pain before the call. Show them you have solved it before.

Team round

"Would we enjoy working with you?"

Ask real questions about their work. Curiosity beats a pitch.

Panel & case study

"How do you think under pressure?"

Think out loud. Structure first, then decide, then say why.

Leadership round

"Do you see the bigger picture?"

Talk outcomes and trade-offs, not tasks. Show how you decide, not just what you did.

The offer

"We would like to make you an offer."

Do not just say yes. The first number is a starting point, not a gift. This is where thousands are won.

Comes with the course

Interviewer Profiler

Paste a job posting and a name. Get their persona and your prep sheet for that exact room. You build it in the 2:50 block.

Offer Coach

For the day the offer lands. Read the package, set your anchor, write the counter, and rehearse the call before you make it.

I have sat on the hiring side of many offers. The first number is rarely the last. See the full day ↓

Built with Claude Code

You don't just learn the system. You build it.

Four pillars, four things you actually build. We use AI to make your job-search machine, not to mass-produce the spam that gets ignored. This is how I work, and you will leave with your system running.

Aim

Your Targeting System

Expertise × interests × market, mapped in Claude Code into a living target list of the roles worth your time.

Get Found

Your Presence Machine

A second brain that captures your work, your wins, and your voice, then helps you post about it. Day one is the setup. After that, it grows.

Get Answered

Your Application Engine

A resume and portfolio pipeline that tailors every application to its target. Each one lands 10× harder than a cold send.

Connect

Your Warm Circle

Your relationship engine: remember people properly, what they care about, what they are working on, and when to be useful again. Thoughtful at scale, never mechanical.

Proof

What Students Say

He helped me throughout my job search journey, and I have secured interviews from FAANG. He not only helped me with Product management preparation, but also constantly motivated me throughout the process.
HasikaaProduct Operations Manager
Networking is about relationships, not transactions: the ROI shows up later, not immediately. Treat interviews as practice, not pass/fail: every round teaches you something. Jose, talking with you was genuinely helpful, thank you for the perspective!
LeahProduct Designer
Over the past few months I went from commercial PM to building Flowwise, a live AI-powered fintech app, from scratch. From user research and product strategy to a live interactive prototype, this program pushed me to think differently. A huge thank you to my instructor Jose Platero for his guidance, feedback, and genuine investment in our growth.
ChelseaProduct Manager
The Full Day

Nov 7, Hour by Hour

Six hours, four builds, one working system. Every block starts from a kit I spent months building, so your time goes into making it yours, not starting from zero.

10:00

Aim: pick your targets

Your expertise, your interests, and the market, mapped together. We set up Claude Code and build your targeting system first, because everything else depends on it.

You build: target list
11:00

Get Found: build your presence

Your second brain, set up to document your journey: a profile aimed at your targets, posts drafted in your own voice, and a LinkedIn strategy built on real conversations, not broadcasting.

You build: presence machine
12:15

Lunch, together

The networking pillar starts here, in practice.

1:00

Get Answered: translate your experience

Resume and portfolio, rebuilt through a hiring director's eyes. Then we wire your application engine so every future application tailors itself to its target.

You build: application engine
2:00

Connect: make people remember you

Most people only reach out when they need something. That is why it does not work. You build a way to genuinely know the people you meet, what matters to them and what they are working on, so you can be useful long before you need anything.

You build: your warm circle
2:50

Interviews: read the room

The interview loop, mapped: what HR, the hiring manager, the team, the panel, and the leadership round each want from you. Then you run the Interviewer Profiler on a real role: paste the job and the person, and build their persona plus your prep guide for that exact room.

You build: interviewer profiles
3:40

Launch: run it live

You send your first real application through your new system, add the first ten people to your warm circle, and write your plan for week one. The system leaves the room running.

You leave: system live

You always pass the first interview.
You never pass the panel.

Because you treat every round like the same interview. It is not. HR asks: are you safe to pass along. The manager asks: can you own this. The panel asks: do I want to work with you every day. One script cannot answer three different questions. Learn the rooms.

Pick Your Way In

Start small, or build the whole thing

Try the system for $25 online, or come to Toronto on Nov 7 and leave with the whole thing running. A resume writer charges more than this for one document. This is the whole system, and it stays yours.

Start here

Online Intro

Aug 27 or Oct 29 · 6pm ET · 90 min · Live online

$25 CAD

Two dates · Aug 27 is the smaller room

Not a preview. Your first class. You leave with real work done and the kits to keep going that night.

  • The full system, explained: why cold applications get no reply and what works instead
  • Take home 1: your first target list, drafted live in the session
  • Take home 2: the Targeting Kit and resume skill, the same ones Jose uses, free
  • Aug 27 only: a smaller room, longer Q&A, and the first look at the kits
  • Live demo: watch a real resume and a real job posting become a company-branded pitch page, in minutes

Aug 27 is the small roomLonger Q&A and the first look at the kits

Register · Aug 27 Or join the Oct 29 session
The full build

Full Course: One Day

Nov 7 · 10am–4pm · In person · 30 seats only

$299 CAD

Bring a laptop · No coding needed

Build your entire job-search system in Claude Code, with Jose in the room. Walk out with it running, before the January hiring wave.

  • Know exactly which roles to go after, and why you
  • Applications that get answered, not ignored
  • A presence that makes the right people find you
  • A network that opens doors for years
  • Every interview round mapped, with a prep brief for each room
  • Bonus: the Offer Coach kit. One well-handled offer conversation can cover this course many times over

In the box, yours forever, with updates: Target Employer · Targeting Kit · Voice & Tone · Warm Circle · Interviewer Profiler · Resume Formats · Offer Coach

30 seats onlySmall on purpose: Jose looks at every build · closes Nov 3

Save Your Seat · Nov 7 See the day, hour by hour

Common Questions

Who is this for?
Builders trained outside North America: PMs, designers, engineers, data and QA people, and makers trying to break into the US or Canada tech market. If you have been sending applications and hearing nothing back, this is built for you.
Do I need to know how to code or use Claude Code?
No. We set everything up together in the full course. If you can write an email, you can build your system. You will need a laptop and a Claude account with a paid plan (about $20 USD per month). We set up Claude Code together on the day.
Is this immigration or visa advice?
No. I teach targeting, positioning, and networking: the craft of getting hired. For immigration questions, talk to a licensed professional. That is not my area, and I will not pretend it is.
Which session should I pick?
Start with the $25 online intro if you are not sure. It runs twice, on Aug 27 and Oct 29, and both dates cover the same material. The Nov 7 full course is where you build the whole system, end to end.
Do you cover interviews?
Yes. We map the full interview loop: the HR screen, the hiring manager, the team round, panels and case studies, and the leadership round. Each one wants something different from you. You build an Interviewer Profiler that makes a prep sheet for each specific room. And we cover the offer itself: ranges, anchors, and how to ask for more. I have sat on the hiring side of many offers, and the first number is rarely the last.
How do I know this is worth $299 before I pay it?
Come to the $25 intro first. You get 90 minutes, a live demo, your first target list drafted, and two kits to keep. If it is not for you, you are out $25 and you still keep the kits. That is the honest way to try me before the full day.
Who is this not for?
This is not a job board, a resume review service, or a place to be handed openings. It is for builders who will do the work in the weeks after. If you want someone to find you a job, this is not it. If you want a system you run yourself, you are in the right room.
Will one day really get me a job?
One day gets your system built. The job comes from running it in the weeks after. You leave with the machine, the playbook, and every kit, and they stay yours. When I improve the kits, you get the new versions. The results come from the work you put in next. I will always be honest about that.

Stop sending resumes that get no reply.

Nov 7 in Toronto. One day, thirty seats, and you walk out with your system running before the January hiring wave.

Save Your Seat · Nov 7

Or start with the $25 intro on Aug 27. Not ready? Read Loops & Letters ↗